START&PULSE: THE PROJECT WITH THE HIGHEST INNOVATIVE POTENTIAL WAS ANNOUNCED

START&PULSE: THE PROJECT WITH THE HIGHEST INNOVATIVE POTENTIAL WAS ANNOUNCED

iconSTART&PULSE: THE PROJECT WITH THE HIGHEST INNOVATIVE POTENTIAL WAS ANNOUNCED

On 26th September at Le Village, it took place the Selection Day of Start&Pulse, that is a Call for Innovation promoted by Agos, a leading financial company, and growITup, an Open Innovation platform created by Cariplo Factory in collaboration with Microsoft.

The initiative, launched with the aim of improving Agos’ customer experience, optimizing operational and commercial efficiency within customer journeys, marketing solutions and services, has been very successful.

Gabriella Scapicchio, Mayor of Le Village by CA Milan opened the event with a warm welcome and a short introduction. Then followed, Enrico Noseda, Chief Innovation Advisor Cariplo Factory, Fabio Picena, Agosfera General Manager, and Paolo Vincenzo Perlangeli, Head of Innovation Lab AGOS, that presented the entire project in detail, retracing the steps and showing the areas of interest.

After the introduction, the 10 selected startups “challenged” each other in a Pitch Session, presenting their projects in front of an exceptional jury composed of leading Agos and growITup figures.

The careful analysis of the jury and the mutual exchange of opinions of the members, led to the final verdict: Instal was decreed the post-seed startup with the highest innovative potential. The team, thanks to its proposal, was awarded the opportunity to undertake a collaboration with Agos and to receive a prize of five thousand euros in services.

Instal is a madtech company that helps companies to reach their customers in a personalized way, offering two main solutions: performance-based solutions, to support the customer across all stages of their app lifecycle, and branding solutions, to increase engagement and maximize effectiveness of the message.

This is the conclusion of the second edition of Start&Pulse, which however leaves also to the other startups possibilities of collaboration.