iconING Challenge Everyday Green

How can we reduce the environmental impact of our daily life and can technology helps us? The global sensitivity of climate impact and changes has grown recently and we are ready to change our consumption habits: from shopping to holidays, from transport to clothing.
Everyday Green is the new ING Challenge event that aims to take action and try to give us the possibility to change our habits.
Everyday Green is also a touchpoint between experts, sustainability professionals, and startups with the most innovative ideas in this area.
We are looking for the best green startups in the three different fields:


  • Lifestyle, Fashion, Design & Travel: new circular approaches to reinvent fashion, design and the travel industry.
  • Mobility: sharing, zero emissions & logistics.
  • Zero Waste: recovery, waste recovery, food donation, new materials, products, and services to reduce waste.


The Call For Startup Everyday Green of ING Challenge is dedicated to the best Italian startups, able to offer groundbreaking digital solutions for the three areas of the initiative, and correspond to the following requirements:


• More than 2 team members;
• Beta version of the product;
• Post-seed phase;
• TRL (Technology Readiness Levels) between 5 and 9.


Startups can send their applications until September 20th!




Pitch competition


On October 23rd in Milan, 3 selected startups will be invited to take part on ING Challenge Selection Day. During the event, the selected startups will be voted by a Jury of experts and the attendees of the Everyday Digital ING Challenge.
The event will be a unique moment to be inspired by relevant keynotes, green area startups business, and it will be also an excellent meeting and networking opportunity.


The competition

• 5 minutes of pitch;
• 5 minutes of questions and answers.


A selected jury, composed by the Top Management of ING Italy, will evaluate the startup’s pitch and, together with the vote of the audience, will select a winning team. The winning startup will receive a value of € 10,000 in services.

Read the official Call Everyday Green rules by ING Challenge and find out all the requirements to take a part on the initiative.