What are the digital services that we need on a daily basis? What are the digital solutions that allow us to improve our quality of life?

Digital Transformation has radically changed our habits and provides new opportunities to simplify our lives. Nevertheless, there is always something missing!

What are the services that we, as citizens, consumers, workers or family members, need to improve our quality of life? What are the must-have digital services we should all install on our smartphone?


For the 5th consecutive year, ING launches, in collaboration with growITup and Cariplo Factory,  ING Challenge a Call For Startup dedicated to the best Italian startups, that offer innovative digital solutions in the following areas:


  • Innovative solutions for everyday life: ticketing, utility management, shopping experience, family expenses and management;
  • Payments Solutions: small payments, p2p payments;
  • Leisure and Home Care: leisure services (i.e. parcel delivery, laundry, hairdresser booking), food and drug delivery, home services;
  • Smart City: mobility.


The eligible startups need to:

  • Have more than 2 team members;
  • Have at least a beta version product;
  • Be post seed stage;
  • TRL (Technology Readiness Levels) between 5 and 9.


Startups can send their applications until March 5th!




Pitch competition


3 selected startups will be invited to ING Challenge Event on March 15th in Milan. The Event will be a great showcase for ideas and Fintech initiatives, and an excellent opportunity to meet startups, international speakers and the top management of ING Italy.

The competition will consist of:

  • 5 minutes pitch;
  • 5 minutes Q&A.

A selected jury composed mainly by ING Italia Top Management will evaluate the startup and together with the vote of the public will select a winning team.

The winning startup will receive a 10.000€ value reward in services.

icon10 Million Euro Call

Indaco Venture, the leading venture capital fund in Italy, will support a company to become international.

Candidates should be innovative Companies, with a company’s turnover of over one million euros and more than 30% of annual growth rate. Candidates must have a defined international strategy, aiming to become European or Global Leader in their market segment in the next 18-24 months.

The main areas of 10 Million Euro Call are:

  • Digital
  • Electronics
  • Robotics
  • IoT
  • Medtech & Healthcare
  • New materials and Cleantech

Applications must be received within the first quarter of 2019