The growITup initiative is devised to aid the development of great, world-class Italian Startups and to land Go-Big investments, providing a complementary go-to-market acceleration stage and an international network, in collaboration with the Italian Startup Ecosystem and leading Corporations.

growITup will have a unique set up of Corporate Partners offering mentors, networks, and resources customized to the Startups’ needs. There will also be availability of space for work, meetings and events at the growITup location in central Milan. The Startups will get support devised to accelerate growth and increase opportunities for investments, partnerships and acquisitions.

To qualify: Startup with less than 5 years, incorporated and/or operated mainly from Italy, raised funds to date must be at least Seed Stage ($50K-$100K), and looking at investments above $500K.


Following are the selection criteria for startups to participate in the growITup Initiative:

1.Basic criteria: Startup with less than 5 years
2.Personnel characteristics:

  • Qualified full-timers. Startup is all about the team. Founders’ abilities and track records are the best indicators we have.
  • Optimal applicant makeup will be: (1) CEO business dev and (1) CTO coder
  • Coachable founders (as evaluated in the selection process)
  • Previous Startup experiences a plus

3.Bold vision for global growth
4.The Startup needs to be incorporated and/or operate mainly from Italy
5.The growITup initiative is concentrated around:

  • Technology domain: a technology component related to Cloud, IoT and/or Mobile must be part of the solution. Other parts could be in any technology that is chosen by the startup.
  • Thematic domain: the business proposition must be relevant to one of the 7 accelerator themes – Manufacturing, Food & Agriculture, Design & Fashion, Assurance & Financial Services, Tourism & Entertainment, Healthcare, Energy & Environment
  • Funds raised to date must be at least Seed Stage ($50K-$100K), and looking at investments above $500K.


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Babaiola provides to LGBT people the opportunity to plan their next gay friendly holidays, such as romantic/cultural trips or a night of fun. Selecting the destination, users are able to find gay friendly hotels, flights, a gay city guide and the best LGBT events.

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Inventia has developed the world’s only complete web based video selling & e-signing solution with automatic script management and live online identity verification. It offer an intelligent enterprise visual engagement omnichannel experience to guide online interactions for extraordinary customer experience.

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Sellf is the RunKeeper for field sales teams. Runkeeper and Runtastic are fitness apps that help us stay fit motivating us to run more with gamification (that is, creating a kind of game around the fitness activity). Sellf is exactly the same but for field sales teams , it helps them achieve their business goals by motivating them with gamification.

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Sharewood is the leading social marketplace in Europe for rental of sports equipment such as bikes, skis, snowboards and surf boards, kite and SUP.

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Thron developed a proven innovative omnichannel Digital Asset Management (DAM) platform which allows communication across multiple platforms, social media and private channels. The solution allows to create a content strategy to be distributed to different audiences, saving labor-intensive work in content adaption.

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Travel Appeal developed a business intelligence platform for the travel industry. We started collecting and analyzing conversations and reputational data for hotels, restaurants and museums, then we built our business intelligence feature to provide our customers with actionable insights.